Some Friends T-Shirt Line >

Originally conceived and created with my colleague, Alon Seifert, Some Friends is a premium tee shirt line based on modern social and cultural insights. Some Friends aims to reflect pop culture relevant reference through humor and clean, subdued design. The designs are set to create the 'communal private joke', an idea that is based on the belief that although a reference is widely popular, it strikes a personal nerve from a personal experience.