SodaStream Caps Ads >

The brief: Explaining to consumers the use of SodaStream Caps - a new capsule-like product that can fit on top of a regular SodaStream bottle, filled with sparkling water, while showcasing the great new flavors that come in these capsules.

Solution: Creating a visual analogy between squeezing fresh juice out of a fruit, and fizzing SodaStream Caps - 'Push for Freshly Fizzed/Squeezed Soda' - simply squeezing the Caps on a bottle of sparkling water will get you a wonderfully fresh soda, in a variety of flavors and full of vitamins.