SodaStream Print Ads >

The brief: Introducing a new product, SodaStream Free, a natural syrup made out of fruit pairing flavors, and free of all artificial ingredients.

The solution: In the first two featured ads I've used the syrup bottles as fresh fruits hanging from a tree. The third ad is showing the syrup's fruit pairings - raspberry-cranberry, kiwi-pear, and peach apple, with the title 'Our Soda Doesn't Fall Far from the Tree'.