SodaStream Free Packaging >

The brief: 1. Create a packaging design for new Sodastream Free set of syrups, made out of natural fruit pairings - Cranberry & Strawberry, Kiwi & Pear, Apple & Peach.
2. Revamp the look and feel of SodaStream syrup bottles. The proposed bottles resembled a cleaning detergent, which is very unappealing. I needed to come up with an attractive, taste-appealing new creative that will distract the eye from the unfortunate look of the actual plastic bottle..

The solution: For a strong visual, I've decided to create a newly-looking fruit, simply made out of the actual pairing of the fruits. In order to revamp the bottles, I simply let the fruits flavors do the talking: using the white background of the bottle as a canvas, with the fruit pairings in all their glory. Using bold, bright colors enhanced the premium, clean and modern look of the new packaging,