SodaStream Print Ads >

The brief: Introducing SodaStream's strategy for 2015 and going forward - a departure from everything soda while establishing a healthier agenda - using SodaStream as a sparkling water station, with healthier selection of syrups.

The solution: Showing water in a dramatic, exciting way - splashing all over the machine and glasses, with taste appealing ice cubes and fresh fruits.

The outcome: SodaStream establishes itself as a healthy choice, sparkling water maker, followed by dramatically increased gross sales.