SodaStream Print Ads >

The brief: Introduce a new SodaStream Cola syrup while highlighting the SodaStream advantage over other cola drinks.

The solution: As part of SodaStream's strategy of getting attention of big Cola brands, this campaign manages to establish a strong point: the great taste of cola doesn't have to come in a recognizable Cola bottle. SodaStream offers a sustainable choice, as it doesn't produce endless plastic bottles that damage the environment.
Ad 1: Humorously showing the iconic Coca Cola cap twisted into the shape of lips, drinking from a SodaStream glass of icy cold cola.
Ad2: A replica of the march of progress of Darwinian evolution, this ad depicts a human evolving from drinking cola out of a bottle or a can, until they reach the level of using a SodaStream maker.
Ad 3: Self explanatory - same great cola taste with less plastic bottles.
Ad 4: Cola bottles put together to resemble a polluting factory, vs. the eco-friendly, clean alternative - a SodaStream maker.
Ad 5: A pile of plastic Cola bottles and cans, vs. a clean, lean, single bottle SodaStream maker.

The outcome: Increased visibility in US-based media were followed by increased sales of the new Cola syrup.