SodaStream PR Toolkits Packaging >

The brief: Create a press release kit, that will engage media journalists and bloggers, to ensure coverage of new products - SodaStream Caps and SodaStream Free.

The solution: A fully customized packaging with interesting fruit-shaped dye-lines, added real plant details, and selective UV varnished areas. This engaging press tool kits holds SodaStrem giveaways - a free reusable bottle, branded coasters, a cocktail recipe brochure and a branded thumb drive.

The outcome: Coverage of new SodaStream products by 78% of press conference participants in multiple media channels.