Greenpeace TV ad | Watch video >

Some background: IEI, a private company in Israel, was contracted by the Israeli government to hold an shale oil experiment right on top one of the largest sources of spring water. The results of such experiment could greatly harm the water source and the environment around it.

In this pro-bono spot for Greenpeace Israel, we auditioned actors and models for a fake spring water brand. Once the audition started, the actors were given a bottle of filthy spring water which they had to drink from. Their reaction, obviously, was real surprise and no desire what so ever to drink the water in the bottle. Case in point: The shale oil project must be stopped, or else we would all have to drink this filthy water.