Aetrex Fall '17 Photoshoot >
I had very little time to produce this photoshoot for Aetrex Footwear: It was a total of 15 days from the moment I conceived five creative concepts, to the actual day of the shoot. I presented the concepts to management - they picked 'By The Beach' to represent the Fall' 17 footwear collection. I scouted Glen Island, NY, as our location, booked the photographer, the models, the stylist and the hair & make up person. We shot on location on the first day, and in a Manhattan studio the next following days. I used a seamless background for e commerce, and the interior of the studio as an urban backdrop. Although I shot a winter concept in mid May, I cooled down the tome of final images in post production to portray a moody, grey winter day on the beach.
The concept board I created for this winter fashion story
Studio backdrop
20017 Spring Summer catalog mockup
