Caesarstone Print Ads >

The brief: Create the next-generation creative concepts and print ads for Ceasarstone, a known premium kitchen surfaces company in 40 countries around the world: Caesarstone asked us to come up with a way to introduce a new series of kitchen counters, featuring natural looking stone-like surfaces.

The solution: The featured counters were stylishly photographed with food products with textures that mimic the actual surfaces textures. The campaign was accompanied by the tagline 'Where Creativity Meets Quality' - the quality of the kitchen counter meets creativity of the cook.

The outcome: To tag along the widespread print campaign, we've also created a digital campaign of banners and landing pages, appalling mostly to foodies, interior designers and creative types. Sales of the new kitchen counters increased by 150% following this campaign.