Aetrex Brand Movie >

The Aetrex Brand Movie serves as an attractor loop to the Albert 3D foot scanning software. While the previous software version was lead by the Albert character, I've developed a new 3D character, Mya, in order to resonate more with Aetrex's diverse female client base. This project was three month in the making, and started with the creation of the character in 3D, her modeling from scratch, and building a story around her that tells the Aetrex brand story in an engaging and fun way - all the steps taken starting with getting a 3D foot scan, to being fitted with a pair of Aetrex orthotics, and finally -  a pair of Aetrex shoes. Visually, I wanted to show a slick monochromatic environment, which changes to a more colorful one whenever the character interacts with any of the Aetrex products.