Audi Print Ads >

When I joined Avraham Advertising, a boutique agency in Tel Aviv, I was assigned the Audi account as my main client. Audi is a premium automotive brand with strict visual and creative guidelines, and everything created in house had to be approved by headquarters in Germany. As part of my role as creative director I managed  to create an original visual language for the brand, that maintained Audi's DNA and still appealed to Israeli consumers.

My role entailed creating TV spots, print and digital campaigns - namely microsites, landing pages and digital ad campaigns.