April Beauty TV ad >

Esti Ginsburg, a beautiful Israeli model and April Beauty brand ambassador, got a lot of flak from Israeli media for gaining some weight. In this TV ad for April, we've decided to turn lemons to lemonade: Esti, who at the time was about to get married, is shown devouring a wedding cake, roast beef, pasta and ice cream for dessert, all this while looking spectacularly beautiful. Our message, which was used as a tagline for the ad - Beauty is a matter of self confidence.