Aetrex Technology Landing Page >

The brief: create and develop the concept and visual language for Aetrex.com Technology Landing Page, featuring it's Omni-Suite FitTech solution

The solution: When I was tasked with creating and developing this technology section for Aetrex.com, I opted to create a whole new cohesive visual language for this landing page instead of falling into more obvious traps of redundant infographics and existing visuals to illustrate the innovative solution Aetrex Tech offers - a fully integrated omni-suite, featuring different products that will work with Aetrex's foot scanner - the software and its other relevant products, such as SizeRight mobile app and Foot.com foot scanning data portal for the footwear industry. 
I've used 3D animation to create a whole fantastical environment, 'Fitopia', a place where all this technology lives. In the town square I placed Albert 2 Pro, the industry's leading 3D foot scanner, and around it, on billboards atop different buildings and structures, I chose to feature the software pages, mobile app, Foot.com data portal and more. The landing page works as one holistic unit, top to bottom, and the assets created for it will continue to be utilized in future executions.