Aetrex Spring '19 Photoshoot >
The creative concept behind this photoshoot - intense, bright color blocking that will not only create a visually strong image, but will also unite the brand's different assets for commerce and other materials. The colors picked are all representative of the new brand colors, and make for a streamlined visual language across all channels. The images were shot mainly as brand images for each shoe style, but also for different digital marketing campaigns, such as Travel, Pool Party and Orthotics.
Inspiration moldboard for the shoot
Trade magazine ad
Fall Winter '19 Catalog Cover